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AN INTERVIEW WITH MATILDA GOAD

A Jolly Pop Up



We have just enjoyed a wonderful week with Matilda as our neighbour in the 121 Sydney Street shop. 

Matilda is a creative consultant who focuses on creating interesting and stimulating visual spaces and her pop up shop was not a disappointment. 

With a curated selection of her prints and lampshades as well as vintage rugs from edit58 and wrapping paper and cards from Susannah Garrod, we wanted to move into the space and never leave.

One of Matilda's lamp shades, available at matildagoad.com

We asked Matilda to take a bit of time in her busy week to answer a few questions.  

Matilda's Pop Up Shop

IF YOU HAD TO DESCRIBE CABBAGES & ROSES IN A SENTENCE WHAT WOULD IT BE?
Sunday Morning in the sunshine with coffee 

WHERE DID YOU GROW UP?
The countryside in Sussex - there was a lot of climbing trees and imagery friends!

WHAT IS YOUR FAVOURITE PART OF THE DAY?
I'm an annoying chatty morning person!!

WHAT IS YOUR MOST FAVOURITE FLOWER?
A scented garden English rose

WHAT IS YOUR FAVOURITE THING ABOUT WHAT YOU DO
Each day is so varied - and its very rewarding seeing an initial idea produced and then out on the shelves!

WHAT IS YOUR FAVOURITE COLOUR?
Green, and I've got a real thing for acid yellow at the moment

WHAT IS YOUR FAVOURITE FILM?
A bigger splash, Any Wes Anderson films 

YOUR EARLIEST MEMORY?
Falling over..! I’m very clumsy 

WHAT ANNOYS YOU THE MOST IN THE WHOLE WORLD? 
Lateness

LUNCH OR SUPPER? 
Supper 

CHOCOLATE OR VEGETABLES?
Chocolate 

CLOTHES OR HOME-WARE?
Clothes

SEA OR MOUNTAINS?
Definitely the sea - there's nothing better
  
WHAT IS YOUR MOST TREASURED POSESSION?
My art deco engagement ring 

WHAT IS YOUR MOST UNAPPEALING HABIT??
Impatienace

WHAT IS YOUR FAVOURITE SMELL?
Basil and burnt toast it reminds me the weekends and home
  
WHAT IS YOUR GUILTIEST PLEASURE?
Peanut butter from the jar

WHAT HAS BEEN YOUR PROUDEST MOMENT?
It was definitely a special moment opening the doors to customers to my first shop this week in the C+R space

WHAT IS THE MOST EXPENSIVE THING YOU HAVE EVER BOUGHT?
A mirror 


Credit to BLAKE LDN / THEA SNEVE LOVSTAD 

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